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I am often asked why I chose to focus my work on doctors’ health and wellbeing. That is not an easy question to answer in a single sentence.

It is driven by a combination of experience, growing unease, and deep concern at how little the realities of the profession are sometimes understood. But more than that, it is fuelled by a profound respect for this beautiful and vital profession—one that is dedicated to caring for and supporting others. Doctors give so much of themselves to care for others, and they deserve the same care, understanding, and support in return.

Reading the recent article that describes doctors as “clinical marshmallows” reminds me exactly why this work is so important.

When I was working as a psychiatrist, I would often dread Friday afternoons. This was when non-medical professionals could come to me and say:
“I don’t dare go into the weekend with this patient. They’re suicidal. They’re threatening self-harm. I’m worried about them.”

And just like that, the responsibility would shift. I was left to come up with a crisis treatment plan, engage the patient, involve their entire support system, and ensure they were safe—while my non-medical colleagues packed up and went home. I would stay, working late into the evening, because that is the responsibility doctors carry. And yes, that is part of our professional duty, but the weight of this responsibility is not always acknowledged. The most dedicated doctors are also most at risk for burnout, moral distress and moral injury.

This is something that is often not fully appreciated. Doctors don’t have the option to say, “This isn’t my problem.” Or “Not now, I’m about to go home and spend time with my family” “Oh well, everyone makes mistakes.” We can’t simply walk away. The responsibility of patient care ultimately falls on our shoulders, no matter how much we work as a team. It’s part of our professional duty, but it’s also an enormous weight to carry.

When talking to non-medical professionals, I was struck by how little this responsibility is acknowledged. I was shocked to hear how dismissively doctors could be spoken about—described as entitled, overpaid, and (therefore) undeserving of support. Even among psychotherapists, psychologists, and counsellors who work with doctors, I sometimes saw a lack of true understanding of what this profession demands. 

It shocked me and this also sparked the will to develop a network of doctors who coach doctors. No one should have to go through this alone, and it’s essential to find someone you trust, that doesn’t judge you, and that you truly connect with. That is why we developed an online directory—to give doctors the opportunity to find the best fit for them, ensuring they receive the support they need from someone who truly understands their world.

Being a doctor is not just a job. It is an unrelenting commitment. The decisions we make hold life-and-death consequences. The weight of that responsibility is not something you can clock in and out of. It follows you home and while traveling. It sits with you at the dinner table. It can wake you up at night.

And yet, unlike most other industries, doctors are expected to work excessive hours, push through exhaustion, and carry the emotional burden of their work without complaint. Every other profession is entitled to working rights—reasonable hours, fair conditions, proper breaks—yet for some reason, doctors seem to be expected to operate under a different set of rules. When did it become acceptable to treat the people who care for others as though they don’t deserve the same care themselves?

Doctors don’t need to be trained to be resilient. They don’t need to be told to “toughen up.” What they need is fair treatment. Safe working conditions. Hours that don’t stretch them to the point of collapse. The same basic rights that every other industry already acknowledges as fundamental.

That’s why I do this work. Because I do understand. I know what it’s like to carry the burden of care. To be exhausted but push through anyway. To be expected to hold it all together while the world assumes you’re fine because you’re a doctor.

No one should have to carry the weight alone. And no one should have to sacrifice their own wellbeing in the name of care.

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What do others say about working with us?

Mary, Senior Management

“She is trustworthy, always encouraging, and a patient and insightful guide through life experiences. She can pinpoint the crucial point of a situation and does not fail to leave me with helpful insights, ideas, or questions to ponder. “

Anna, CEO

“Ira helped me so much when I was burnt out. I constantly felt overwhelmed and like I wasn't doing enough. This also undermined my self-worth. She managed to ask just the right questions that helped me to look at my situation from a different perspective. The coaching helped to open up new pathways to proceed. Thank you so much, I feel so much better now and I love my work and family again!“

Dr Jane E., Doctor

“Thank you for helping me when I was burn-out. I felt so alone and found it hard to ask for help, thought I had to solve it all myself. I wish I had reached out earlier! It really helped to have you as my ally and I felt you understood what I was going through. Your coaching helped me to identify unhelpful patterns and how to eliminate them. I now have helpful strategies in place and I recognise when I'm going down again. You're a life-saver!“

Dr S. K. GP

Good speaker. It has been a long time since I looked at myself for wellbeing. This Wellbeing workshop made me realise my own health is at stake. It is an eye opener” 

Dr I. K, GP

“Ira brought and added meaning to my 40 years of general practice, giving me confidence in what I’m doing on a daily basis with my patients.” 

B. B, Lawyer

“I particularly liked the way you used lots of examples and hands on. The slide show was very good and the way you explained about the brain was fantastic. I was very interested in that part." 

B. A, Doctor

I honestly loved this, it was a great session that gave me so much insight and information into self-care that I have been overlooking.

M. H., CEO

“Thank you once again for an excellent short course. As I said on the last night I really felt like I found EXACTLY what I had been looking for. Great quality short sessions and completed within six weeks.

This course has given me knowledge and skills and it has already made a real impact to my day-to-day wellbeing. 

Very pleased I took the next step by doing a course. I'm a convert!"

Intern, Wellbeing at Work

“This program equips us with tools to navigate the unique stressors of life as a junior doctor. Whilst a lot of hospitals/medical education units allude to the importance of wellbeing, this program helps walk the walk and teaches us the ability to manage! 

Best intern teaching this year!”

Dr C. E., Doctor

“This was an excellent program which was straight to the point. I can take a lot away from this and hope to share some of these strategies and resources with my colleagues.”

Participant

“Ira gave a great and lively presentation”

Participant 2

“great session, good speaker”

Participant 4

“Thank you, I took away so much from your presentation. Very useful information and presented in a lively way so I could take it all in.”

Participant 3

“Great speaker, never a dull moment and very informative”


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